Rowan Ferguson, Digital Designer

With 20+ years of public and private sector experience, I have developed a unique capability for working across multiple disciplines to create compelling and functional design. Drawing on a deep understanding of design and usability, I thrive in complex problem spaces where balancing the needs of customers with business is key to success.

Core strengths

Under the broad umbrella of User Experience (UX) design, there are dozens of specialties. I have listed the specific areas that I have specialised in. This is not an exhaustive list, but it helps paint a picture of my strengths as a designer. Most of my work is creating digital interfaces for complex web applications but those touchpoints can vary from discovery and research through to visual design and front end development.

Rowan Ferguson sitting on a motorbike
UX umbrella

UR User research

  • Usability testing
  • Contextual enquiry
  • Journey mapping

IxD Interaction Design

  • Usability and heuristics
  • Information architecture
  • Rapid prototyping
  • Motion and audio design
  • Responsive user interface design

VD Visual Design

  • Icon and image design
  • Storyboarding
  • Brand collateral
  • Microcopy authoring

FED Front End Dev

  • Design systems
  • Front end pipelines
  • Agile frameworks
  • Accessibility auditing

SD Service Design

  • Service blueprinting
  • Customer journey mapping
  • Ideation facilitation


Most of my recent work is designing interfaces for secure government systems so I cannot showcase much of my work publicly. If you are thinking of hiring me, please contact me to arrange a private demo.